DEVALUED CREDENTIALS

Fellow blogger Carol Johnson, has emailed me about my post in which I mentioned that many British colleges are shortly to be renamed as universities for no good reason. She points out that such “verbal upgrades” go on all the time in the USA too. She questions my claim that people soon wake up to this and are not deceived by it.

To expand my view of the matter, what I think goes on is that people start looking more and more at the institution that grants the degree rather than the degree itself. So paper credentials in general get devalued and other things -- such as your performance on standardized tests, the prestige of your background or your family connections become the real credential in hiring decisions etc. In other words, the degradation of paper credentials has the effect opposite to that intended: Able people from poorer backgrounds find fewer and fewer ways to prove their worth.

“Verbal Magic” is of course a great Leftist ploy in general. They think that renaming things can do all sorts of wonders. That it cannot was shown very well many years ago in Australia. Shortly after WWII, a Leftist Australian government wanted to encourage immigration into Australia but faced prejudice against immigrants from many native Australians. The government thought it could fix this by banning the words “immigrant” or “migrant” and replacing it by the more positive term “New Australian”. And they did succeeed in getting their new term widely adopted. What they did NOT succeed in doing, however, was to alter people’s attitudes thereby. The term “New Australian” very rapidly came to be used with contemptuous connotations. People were NOT influenced by the attempted verbal magic.

**********************************